For solo and small-group practices in law, medicine, and craft trades. Every site begins with a blank file and a forty-five minute conversation. No templates. No component library. No reskinning a competitor’s site.
Most practice websites look alike because they were built by the same three template companies. The colors are different. The photo on the homepage is different. The structure, the copy voice, the navigation, and the conversion path are identical.
That works for a practice that wants to be indistinguishable from the one two blocks over. For most serious practices, it doesn't.
Every project begins with a blank file. We don't carry components forward from one client to the next, and we don't maintain a template library that gets reskinned per client. What we carry forward is judgment — which kind of structure serves which kind of practice, which details are worth the time, which standard patterns can be quietly ignored.
This is slower than template-based work. It's what makes the result defensible.
For solo practitioners and new practices.
$2,500 one-time
+ $349/month — hosting, SSL, edits, reporting
For established practices with a real content need.
$2,800 one-time
+ $349/month — hosting, SSL, edits, reporting
For multi-provider practices and brands that compete on presentation.
$4,500 one-time
+ $349/month — hosting, SSL, edits, reporting
Pricing reflects most projects. Exceptionally complex or highly regulated projects — plastic surgery, cosmetic dentistry, multi-location practices — are priced individually after the intake call.
A craft-trade portfolio site built on the Foundation tier. Four pages, photography-forward, focused on a single message: one project at a time.
Studio tier · Restorative & cosmetic dentistry, Nashville TN
A two-provider dental practice site built on the Studio tier. Seven pages, residential aesthetic, fee-for-service positioning, published fees.
You do. The twelve-month minimum term locks the retainer at the rate you signed at. After that, you can exercise a buyout — the build price plus six months of retainer for Foundation and Studio, or twelve months for Platinum — and take the site with you. Most clients don't exercise it because the ongoing retainer is designed to be genuinely useful, but it's there, and the formula is published.
You do. The twelve-month minimum term locks the retainer at the rate you signed at. After that, you can exercise a buyout — the build price plus six months of retainer for Foundation and Studio, or twelve months for Platinum — and take the site with you. Most clients don't exercise it because the ongoing retainer is designed to be genuinely useful, but it's there, and the formula is published.
Yes. Most clients choose the rental — hosting, edits, monthly reporting, and the quarterly review call are real work, and the recurring relationship is designed to be useful. Immediate ownership is available for clients who'd rather take the site fully independent from day one. Pricing is custom per project; ask for a quote during the intake call or by email. Immediate ownership includes thirty days of post-handoff error correction. At the end of that window, we deliver a zipped copy of the final codebase, remove your project data from our systems, and the engagement closes. Any future work — another site, SEO, content — is a fresh engagement.
The engagement runs two calendar weeks. Week one is intake: a forty-five-minute call, then asynchronous content collection and brief approval. Week two is the five-day production sprint — days one through four, we design, write, and build, with one round of live revision on day four. Day five, we ship. You review and approve; we handle everything else.
Every tier includes at least two revision rounds. If a site is genuinely wrong for the practice — not just a matter of taste — we rebuild the relevant sections without a change order.
Sometimes. The three verticals are where we do our best work because the buyer in each has earned the right to be presented seriously. Adjacent practices — accounting, financial advisory, architecture — usually fit. Consumer-facing retail and e-commerce usually doesn't.
Every site ships with clean structured data, clean semantic HTML, and a real content structure — the technical prerequisites for search. Ongoing SEO work (citations, reviews, monthly reporting) is a separate service, and most clients add it in month two or three.
The retainer continues month-to-month, or you can exercise the buyout and take the site with you. Either way, there's no long contract and no pressure.
Twenty minutes. We'll know pretty quickly whether it's a fit.